Now, the retail & eCommerce industry is facing gigantic race from the new digital platforms, like e-commerce, m-commerce and social networks. Consumers are more learned, tech-savvy and demand fast and reliable services. These new dynamics have forced huge dares to the retail business in terms of consumer services as well as processes and supply chain.
Some of the main difficulties encountered by the Retail industry are swift adaptability to fast-growing market trends, face ever-growing consumers expectations. Need to get the right amount with improved consumer price-awareness. Strong market competition with a risk to be replaced with a different vendor.
The shift in consumer purchasing model with raised expectation for quality service at a competing price. Over tackle, these difficulties, IT has a very important role to perform in overall retail business processes, supply chain and sales & service of the retail business.